[DATA & TECH]

Marketing
Mix Models

Statistical modelling for precise media budget allocation & incremental performance analysis.
READ ABOUT Marketing Mix Models
READ ABOUT Marketing Mix Models
[our STRATEGY]
Move beyond guesswork. Scientifically measure each channel’s true impact, optimizing your media investments with precision.
Data
Collection
Comprehensive data collection, including historical campaign performance, sales data, market conditions, and competitive intelligence.
Statistical
Modeling
Advanced econometric models isolating incremental channel performance, interactions, and true contribution to results.
Attribution
Analysis
Detailed multi-touch attribution analysis, incrementality testing, and scenario planning for maximum ROI and budget efficiency.
Strategy Kickoff
We design and develop custom strategies that support your business objectives. We then determine what media channels to use to achieve the best results and reach your goals.
[BRANDS THAT TRUSTED US]
MMM Models Developed
+50
ROI Optmized by Average
20%
Industries Covered
+10
[ABN DIGITAL SERVICES]
Let's Work Together
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GET IN TOUCH