Localized tracking solution for physical stores attribution

Localized tracking solution for physical stores attribution

Mi Gusto, a restaurant recognized for its innovative pizza empanadas, needed to implement precise tracking to identify which physical locations generated orders through their online platform "Te Pido." We developed a comprehensive solution using Google Tag Manager and Google Analytics 4, integrating geolocation API to capture region and postal code data in the event datalayer. This technical implementation enabled accurate attribution of digital sales to specific store locations, optimizing advertising budget allocation and maximizing ROAS through data-driven regional campaigns.